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Privacy Policy


Last modified on: 11/30/2022

Thank you for visiting (the “Website”), operated by First Night Evanston, Inc. (“First Night Evanston,” “Us” or “We”). Please read this Privacy Notice to understand the types of information we may collect from you or that you may provide when you visit the Website or use our mobile applications, and our practices for collecting, using, maintaining, protecting, and disclosing that information, and your rights over that information and your ability to selectively opt out.

This Privacy Notice applies to information we collect:

  1. On this Website.

  2. In email, text, and other electronic messages between you and this Website.

  3. Through mobile and desktop applications from First Night Evanston.

  4. When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Notice.

This Privacy Notice does not apply to information collected by:

Us offline or through any other means, including on any other website operated by First Night Evanston or any third party (including our affiliates and subsidiaries); or

Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from the Website.


If you are a user who has a registered account on the Website, you can review and change your Personal Data by logging into the Website and visiting your account details page. You have the right to request that First Night Evanston delete your Personal Data by emailing

What Information Does First Night Evanston Collect From its Users?

We collect several types of information from and about users of our Website, including Personal Data. That is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device.  When you use, navigate, make purchases, and/or complete forms on the Website, we may collect Personal Data about you. The categories and types of Personal Data we may collect include:

  1. Name, phone number, email address, postal address.

  2. Browsing history, search history, information on an individual’s interactions with the Site.

  3. Demographic information (such as age, gender, or other similar information).

  4. Information about your interests and preferences, such as favorite artists, concerts, and preferred venues.

  5. Location information, including IP address and GPS. The types of location data we collect depend in part on your account settings. You have the option to disclose your GPS location to First Night Evanston when you use First Night Evanston’s mobile applications.

How Does First Night Evanston Collect information?

‍The information we collect on or through our Website may include:

Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use portions of our Website, subscribing to our service, requesting further services, or contacting us. We may also ask you for information when you report a problem with our Website.

Records and copies of your correspondence (including email addresses), if you contact us.

Social network data. If you log on to our Website using your social media account (e.g. Facebook, or Instagram), we may receive information about your social media profile that you have authorized the social network to share with us as part of your sign-on to our Website. We may also collect information when you interact with any content we make available on social media – such as by “liking” our content or posting a response to our posts – we may be able to access information that the social media network makes publicly available in connection with that interaction. You have the right to request that First Night Evanston delete your Personal Data collected via social media by emailing

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies  ‍

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use technologies to collect information about your online activities over time and across third-party websites or other online services (i.e. behavioral tracking). Behavioral tracking allows us to provide useful information to our users related to their interests and preferences.

The information we collect through data collection technologies may include Personal Data, but we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Website according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Website.


Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see below.

The technologies we may use include:

Web Beacons‍

Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit First Night Evanston, for example, to count users who have visited those pages, opened an email, or other related website statistics.

HTTP Cookies ‍

A HTTP cookie is an identifier that a website transfers to the user’s computer or mobile device and that is stored in the user’s web browser.  First Night Evanston uses cookies to identify the user and enhance the user experience, and also to understand the way in which the website is used.  If you object to First Night Evanston’s use of cookies, look to your browser’s help feature for information about how to disable or clear cookies.

Facebook Pixel‍

First Night Evanston uses Facebook Pixel technology to measure, optimize and build audiences for advertising campaigns served on Facebook. It allows First Night Evanston to see how our visitors move between devices when accessing the Website and Facebook, and to ensure that First Night Evanston’s Facebook advertisements are seen by users most interested in such advertising.

You can view your Facebook ads settings and update your preferences at any time.

Google Analytics‍

First Night Evanston also uses Google Analytics as a tool for tracking and analyzing its web traffic.  Google Analytics runs on First Night Evanston server and uses a combination of first-party cookies and JavaScript code to compile information that is synthesized into reports about page visits, referring sites, user habits, and the like.  Google is not provided access to any user information other than IP addresses.  

Google has created an “Opt-out Browser Add-on” for users who wish to use websites while preventing their data from being accessed or used by Google Analytics.  If you want to opt out of the features on that rely on Google Analytics, please follow the directions provided by Google here: features.

Google “Remarketing”‍

First Night Evanston uses Google’s “remarketing” service to advertise First Night Evanston on the Internet.  Google’s remarketing service allows First Night Evanston to show users advertisements that are specifically tailored to them based on their prior usage of First Night Evanston. For example, if a user searches on First Night Evanston for events in Indiana, First Night Evanston’s remarketing campaign might cause that user to see an advertisement on a third party website for a listing of an event in Indiana. These advertisements might appear on a Google search result page, or on a site in the Google Display network.

The remarketing service relies on cookies placed on your computer or mobile device.  The cookie does not identify you or give access to your device, nor does it collect any personally identifiable information such as an e-mail address, or name.  The cookie simply identifies which types of listings or services interested you in the past, so that First Night Evanston may show you advertisements about those listings or services in the future.  First Night Evanston utilizes this type of marketing in order to show you only the advertisements that are relevant to you.

You may opt-out of Google’s remarketing services by visiting  You may also opt out of Interest-Based Advertising by visiting

How does First Night Evanston use the Information it Collects?‍

We use information that we collect about you or that you provide to us, including any Personal Data:

  1. To present our Website and its contents to you.

  2. To provide you with information, products, or services that you request from us.

  3. To fulfill any other purpose for which you provide it.

  4. To provide you with notices about your account.

  5. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

  6. To notify you about changes to our Website or any products or services we offer or provide through it.

  7. In any other way we may describe when you provide the information.

  8. For any other purpose with your consent.


We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

For any marketing email communications from First Night Evanston, we will provide you the opportunity to opt out of future communications.

Does First Night Evanston Share the Data it Receives?‍

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.


We may disclose Personal Data that we collect or you provide as described in this Privacy Notice:

  1. To our subsidiaries and affiliates.

  2. To contractors, service providers, and other third parties we use to support our business, including our payment processor.

  3. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of First Night Evanston’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by First Night Evanston about our Website users is among the assets transferred.

  4. To third parties to market their products or services to you if you have not opted out of these disclosures.

  5. To fulfill the purpose for which you provide it. For example, if you use a First Night Evanston web form to contact us, any information you place in the web form will be visible to us.

  6. For any other purpose disclosed by us when you provide the information.

  7. With your consent.


We may also disclose your Personal Data:

  1. To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

  2. To respond to claims that any user-generated content violates the rights of third-parties

  3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of First Night Evanston, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.


Choices About How We Use and Disclose Your Data

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your information:


Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage cookies see the HTTP Cookies section above.


Promotional Offers from First Night Evanston. When you create an account on the Website, you have the option to opt-in to promotional offers from First Night Evanston. If you decide that you do not want to have your email address/contact information used by First Night Evanston to promote our own products or services, you can opt-out by using the UNSUBSCRIBE feature in the email you receive from First Night Evanston, which will remove you from future email distributions. This opt out does not apply to information provided to First Night Evanston as a result of a purchase, or activity on the Website.


We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.


Data Protection Rights. We would like to make sure you are fully aware of your data protection rights. Every user is entitled to the following:

  1. The Right to Access - You have the right to request that First Night Evanston provides you with copies of your Personal Data.

  2. The Right to Rectification - You have the right to request First Night Evanston correct any Personal Data you believe is inaccurate and to complete any Personal Data you believe is incomplete.

  3. The Right to Erasure - You have the right to request that First Night Evanston erase your Personal Data, under certain conditions.

  4. The Right to Restrict Processing - You have the right to request that First Night Evanston restricts processing of your Personal Data, under certain conditions.

  5. The Right to Object to Processing - You have the right to object to First Night Evanston’s processing of your Personal Data, under certain conditions.

  6. The Right to Data Portability - You have the right to request that First Night Evanston transfers the data that we have collected to another organization, or directly to you, under certain conditions.


Deleting or Updating Your Information‍


If you are a user who has a registered account on the Website, you can review and change your Personal Data by logging into the Website and visiting your account details page. You also have the right to request that First Night Evanston delete your Personal Data by emailing


We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure, including the use of firewall and encryption technologies.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.Unfortunately, the transmission of information via the internet is not completely secure. We cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Data Transfers‍

First Night Evanston stores data, including Personal Data, on cloud-based servers within the United States. If you live outside of the United States, by agreeing to this Privacy Notice, you accept that your Personal Data will be stored within the United States.

Changes to Our Privacy Notice‍

We may change this Privacy Notice at any time by posting the revised Privacy Notice on this website and indicating the effective date of the revised Privacy Notice.  We will make reasonable efforts to notify you of any material changes to this Privacy Notice via email or any messaging feature we may implement in the future.  The date the Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Notice to see noted changes. If you don’t agree to the new terms, you should remove your content and stop using the services. You can also end your relationship with us at any time by closing your account.

Contact Information‍

For any inquiries, or to ask questions or comment about this Privacy Notice and our privacy practices, contact us at:, First Night Evanston, Inc., 1003 Dobson Street, Evanston, IL 60202, or call: 847-867-4826.

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